Each RC&D area, which usually consists of several counties, has a council composed of local citizens who serve on a voluntary basis. Council members commonly include local entrepreneurs, teachers, farmers, ranchers, elected officials and others who want to serve local problems. These individuals initiate and direct the process of planning RC&D projects, develop and implement the area plans, and then act to maintain plans. Under the leadership of USDA's Natural Resources Conservation Service, RC&D councils receive technical assistance and may be able to qualify for financial assistance -- up to 25% of needed funds or a maximum of $50,000 -- as authorized by the Secretary of Agriculture. Council members have authority to seek additional assistance from sources most qualified to provide the needed help. Technical assistance may come from USDA agencies, state or local governments, local conservation districts, or private industry. Financial assistance may come from loans, grants, cost-sharing arrangements, or private donations.